What is a Jewelry Appraisal?
An appraisal is an expert, educated, professional, and thoughtful estimate of the value of something. That estimate of value is affected by place,...
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The Alara Journal
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April 6th - 14th
Enjoy big discounts on wedding rings, bands, gems, and diamonds...even on some special orders!
Time to restyle or upgrade your older ring? Free custom design consultations available!
Babs will be doing another Instagram Live Q & A, including a preview of the Wedding Ring Extravaganza.

Diamond earrings, diamond necklaces and pendants, and diamond bracelets are all available this month at a great discount!
Don't let the April babies have all the fun...
Use code: APRIL-15

Just for fun, enjoy 20% savings on all in-stock piece that happens to have "spring" in its name, or features a spring-green hue!
Use code: SPRING-GREEN

Not even on our website!
Text us at 406-600-2996 with the number you want! We'll text you a secure payment link in return.
Tagged at $180 | NOW $126 each

From classic to contemporary, dressy to casual, our collection of pearl necklace and pendants represents many different styles and combinations.
Use code: PEARL-NECKLACE
Pssssst...If you're not an Alara VIP Newsletter Subscriber, the VIP coupon codes above will not work for you. Subscribe today to enjoy the deals within 48 hours!

Cannot thank y'all enough for voting us as "Best of Montana" in the Jewelry and Custom Jewelry categories the last 2 years.
Will you help us make it three?
You will find us listed for Best Jeweler, Best Shop Dog, Best Customer Service and Best Custom Jeweler.
We throw one-day flash sales when the mood strikes us... and sometimes that means you can get that "little something" you've always wanted at a great discount.
Remember when you did the responsible thing, and bought the ring you could afford "way back when," with the promise to restyle or upgrade it when it was more economically feasible?
Our Wedding Ring Extravaganza is the perfect time to explore those options...with a FREE 30-minute consult.
Let's unleash the beauty in the stones you have, or introduce you to new ones!


Why, yes. Yes, you can.
Folks are often flummoxed when we let them know one (or more) of their diamonds are chipped or broken.
Check out our video answering this question.
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