Est. 2004 · Bozeman, Montana

Crafted in Montana. Worn Around the World

Responsibly sourced · 41 years of craftsmanship

Alara Jewelry

You are a fact finder. A style seeker. Or both

no McJewelry here.

You want the straight skinny, not a bunch of McJeweler jibber-jabber. You prefer to have someone guide you with suggestions that take lifestyle, preferences, and budget into account.

Our service

22+ years of craft
Since 2004
100% ethically sourced
Traceable & verified
80+ independent designers
From across the world

You are a fact finder. A style seeker. Or both

You want someone who knows what they're doing
Quick, confident guidance, never pushy.
You're hoping for "that look"
When your gift is finally received.
You love the idea of a future heirloom
Selecting one, or commissioning one from scratch.
You care about our planet and its inhabitants
And believe businesses should take care of the people who help them grow.

Sustainable Since 1998

Ethical Luxury

Alara's in-house collections are made with 100% recycled gold, silver, and platinum, as well as upcycled diamonds and fair trade colored gemstones. Our 80+ designers are likewise aligned.

The technical chops to satisfy your inner nerd

From diamond and gem education to explaining "how it's made," we're ready to nerd-out with you.

Passionate in-house designers
Our designers are passionate experts - with the awards and degrees to prove it.
Diagnose, repair, maintain
We care for your precious things. Our studio is ready with communication, experience, and technology.
Curated from around the globe
We curate vetted, earth-conscious designers - affordable, yet one-of-a-kind pieces.
Personal classics
We delight in helping you select a "personal classic" - for yourself, your two, or your other important peeps.
Industry leaders in ethics
Carbon neutrality, precious metal recycling, ethical options for diamonds, gems, and countries of origin.
Custom design studio
Whether selecting or commissioning a future heirloom - our atelier is your creative partner.

Making You the Jewelry Hero

Together, we accomplish that mission. To that end, we passionately seek, provide, and create aesthetically innovative fine jewelry - in an environment that blends our serious commitment to customer service and technical expertise; all tempered by a sense of humor and joy.

Alara Jewelry