What is a Jewelry Appraisal?
An appraisal is an expert, educated, professional, and thoughtful estimate of the value of something. That estimate of value is affected by place,...
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The Alara Journal
In addition to aquamarine, March babies enjoy another birthstone...bloodstone.

Aquamarine is light to medium greenish-blue crystalline beryl, available in both transparent and translucent varieties, while bloodstone is a dark-green crytocrystalline quartz that contains red spots of iron oxide, the “blood” that brings health and strength to the wearer.
VIP code: MAR20

Without a doubt, our most varied collection! From never (or hardly ever) -worn designer estate to true antiques with a storied history, these pieces are always worth a peek!
This is also a great place to pick up a gently worn gold chain for far less than a new one.
VIP code: ESTATE

Babs has known Lori for many years, and was among the first to give Lori encouragement when she decided to design her own line.
Featuring colorful, joyful gemstones in everyday-wear designs, Lori's eye for color (whether singular or combined) will spark up your collection.
Mostly set in 18K sterling silver vermeil, these pieces have a rich look without the price tag to match!
VIP Code: JOYLA

You don't want to be caught off-guard this month with a rogue pinch, do you?
Just for fun, here's a lovely collection of all manner of green gemstone jewelry we have at Alara, all at 25% off!
VIP Code: NO-PINCH
Pssssst...If you're not an Alara VIP Newsletter Subscriber, the VIP coupon codes above will not work for you. Subscribe today to enjoy the deals within 48 hours!
We throw one-day flash sales (often they are live on Instagram!) when the mood strikes us... and sometimes that means you can get that "little something" you've always wanted at a great discount.
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