What is a Jewelry Appraisal?
An appraisal is an expert, educated, professional, and thoughtful estimate of the value of something. That estimate of value is affected by place,...
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The Alara Journal
Getting an accurate ring size is of the utmost importance.

Learn about our new method for helping people achieve accuracy "across the miles" or when coming in isn't possible.
Also learn all the internet myths about DIY finger sizing techniques.

In addition to emerald, May babies enjoy another birthstone...agate.
Emerald is green beryl of a certain intensity, while agate is a cryptocrystalline quartz.
VIP code: MAY15

Whether for yourself or a mom in your life, these floral lovelies represent a bountiful bouquet.
VIP code: MAY-FLOWERS

Insects. Birds. Buffalo. Flowers. The beautiful and charming Alexis is tapped into the wonders of the world, and unleashes them into earrings, rings, and pendants with joy.
VIP code: ALEXIS-15

You know calling mom goes a long way...but something sparkly will be treasured always! Whether for your mom, the mother of your kids, or just someone that's like a mom to you...now's your chance to get BOGO 1/2-off our $350 and under giftables!
VIP code: LOVE-MOM
Pssssst...If you're not an Alara VIP Newsletter Subscriber, the VIP coupon codes above will not work for you. Subscribe today to enjoy the deals within 48 hours!
We throw one-day flash sales when the mood strikes us... and sometimes that means you can get that "little something" you've always wanted at a great discount.

FREE During Our JBR Event | May 10 - 12
Normally $150, Babs is opening up her calendar to a limited number of free Jewelry Box Reviews.
Make this the most satisfying and fun part of your Spring Cleaning!
Many of our services have an "across the miles" version.
We won't tell you exactly what big fun we have planned for our 20th Birthday...
But we can assure you that you should SAVE THE DATE!
You will DEFINITELY want one of the 200 Alara "Golden Tickets!"


Lady D's grandma passed the diamonds on to Lady D's mom...who made them into a dome ring that just didn't speak to Lady D. But, she wanted to retain certain elements of the ring in a pendant style.

Initial design concept for Lady D's pendant: recycled white gold, with the texture from the original ring (to signify mom); diamonds from grandma...and sterling silver to represent Lady D herself. A circle to tie together the 3 generations.

The white gold has been melted down and reworked into its final shape by goldsmith Molly; the new silver has been joined to it to form an open circle...now it's diamond setting time!

A circle necklace imbued with deep generational meaning, and ever-so-wearable. Thank you, Lady D, for the honor of bringing grandma's diamonds and mom's white gold to life for you!

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